Our approach
We apply the same four steps on every engagement. The order of the steps does not change; what goes into them changes with the business. The point is that it is always clear which stage we are at and what the next step is.
Discovery
We get to know your business, your customers and your current setup.
To understand what you do, who you sell to, and what is and is not working right now.
What we do in this step
- Reviewing current channels and access
- Talking through the customer profile and the buying path
- Examining the website, ad account and analytics setup
- Working out where the team’s time goes
What we need from you
Access, any existing reports, and a few sentences about your priority.
Duration
Usually one conversation followed by a short review period.
Handed to the next step
A current-state summary and a shortlist of potential priorities
Strategy
We decide the priorities, the channels and the measurement plan.
To decide which work comes first and how success will be measured.
What we do in this step
- Drawing up the priority list and the reasoning behind it
- Choosing channels: visibility, advertising, automation or a combination
- Measurement definitions and reporting cadence
- Writing down plainly what is out of scope
What we need from you
Feedback on the priority list and a budget range.
Duration
Becomes clear shortly after discovery is complete.
Handed to the next step
A channel plan and measurement definitions
Implementation
We build and ship the SEO/GEO, advertising or automation system.
To build the agreed system and take it live.
What we do in this step
- Applying the technical fixes and the content structure
- Campaign setup and creative preparation
- Building the automation flows and the handover rules
- Preparing the handover document
What we need from you
Approvals, brand information, and product or service details where needed.
Duration
Varies with scope; agreed together at the start.
Handed to the next step
A live system and a handover document
Optimisation
We watch the data and improve the system on a regular cadence.
To improve the system we built by looking at the data.
What we do in this step
- Periodic measurement and reporting
- Stopping what is not working and scaling what is
- New test and content proposals
- The priority list for the next period
What we need from you
Feedback from the field: is the incoming demand genuinely qualified?
Duration
Ongoing; the reporting cadence is set at the start.
Periodic output
A periodic report and the next list of improvements
What we commit to in this process
- We share the scope, and what is out of scope, in writing.
- We do not promise a result we cannot measure.
- We do not hide work that came in below expectations in the report.
- We keep the system we build simple enough for your team to take over.
Let us design the right digital system for your business, together.
The first conversation is free and comes with no obligation. We listen to where you are now and work out together which step should come first.